10:10 TAG

10:10 is an ambitious project to unite every sector of society behind one simple idea: cutting our carbon emissions by 10% every year. The 10:10 Tag is made from the recycled body of BDXH, the famous jumbo jet which narrowly escaped disaster after falling foul of a volcanic ash cloud in 1982. Last year, we snapped up a section of the plane to produce thousands of 10:10 Tags – our campaign symbol.

Now adorning wrists and necks around the country, these pendants have come to signal the wearers commitment to immediate, effective and achievable action on climate change.